Erth Real Estate Company, the premium real estate developer across Saudi Arabia, is the owner and developer of the SR4.2 billion ($1.2 billion) mixed-use project at Al-Yasmin District and has signed with Accor for hotel management within the two towers of this development. Accor will provide hotel management services and support from several brands within its brand portfolio.
Raffles Riyadh and Sofitel Extended Stay at Al-Yasmin District, both located at King Fahad Road intersecting with King Salman Road and Al-Olaya Street, will reside within sparkling glass, 34-story and 42-story towers — creating an iconic presence in the city’s skyline. The towers, which will enjoy convenient 18-minute access to King Khalid International Airport by car, will have a clear view of KAFD, New Murabba, Avenues Mall, SAB Tower and Tamkeen Tower. Ample green space, including lush gardens, will also surround both buildings.
MGallery Resort Riyadh, only 20 minutes away from Riyadh city center, will be developed in Al-Waseel District, where some luxury private resorts are located, and will be situated in a wadi surrounded by date farms. With 60 low-rise villas, it will be an ideal attraction for families and guests looking for a break from the busy city center and immersion into a vibrant neighborhood of Riyadh.
Speaking at the signing event, Saud Abdullah Al Rajhi, group managing director of Erth Real Estate, said: “The company’s vision of becoming a preferred real estate brand in Saudi Arabia is fully aligned with leading first-class projects that meet market expectations and unleash the economic potential of the Kingdom. Therefore, Erth is pleased to expand its relationship with Accor by adding new assets to our hospitality portfolio.”
“As part of Accor’s ultra-luxury division, Raffles is honored to soon open a second destination in the Kingdom of Saudi Arabia, particularly in Riyadh,” said Omer Acar, CEO of Raffles and Orient Express. “As a brand that is highly selective of the destinations where we choose to develop, we are confident that vibrance and growth surrounding the city of Riyadh is the perfect location to offer our guests the true Raffles experience — one that is celebrated, authentic and renowned for its legendary service. We look forward to welcoming new guests and those returning as family to Raffles Riyadh.”
“On behalf of both the Sofitel and MGallery brands, we are delighted to contribute to a diverse community of luxury hospitality choices for business and leisure visitors, particularly those who wish to settle in and stay a little longer to enjoy the dynamic energy of the cosmopolitan city of Riyadh,” said Maud Bailly, CEO of Sofitel, MGallery and Emblems. “As an ambassador of French culture around the world, Sofitel will bring the art-de-vivre that has been so successful at our two other Sofitel destinations in the Kingdom. Guests will also have the chance to discover the culture and a vibrant neighborhood at the new MGallery, with the property providing sumptuous resort style villas and the luxury of feeling of a home away from home.”
Erth’s new luxury hotels in Riyadh are being imagined by some of the world’s top designers. The lead architect is Foster + Partners, a global studio for sustainable architecture, urbanism, engineering and design, founded by Norman Foster in 1967.
Erth’s relationship with Accor started a few years ago with a prestigious development in the region — Raffles Hotel and Residences Jeddah — which consists of two towers. One of the towers houses a world-class luxury hotel while the other, a set of exclusive private residences.
Since the announcement of Saudi Vision 2030, Erth and Accor have both played a key role in the development of tourism through several existing and upcoming projects in key locations across the Kingdom. Accor has been present in Saudi Arabia for more than 20 years and has contributed to the development of Makkah, counting more than 9,000 rooms with direct access to the Grand Mosque.
Source: Arab News